Hand-Made In The USA

Why Private Label?

What Is Private Label?

​

Private labeling is when a product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. The retailer can designate specifications to develop their own product and brand.  Private brand items can provide retailers with a better margin than the brand-name goods.

​​

Benefits of Private Label:

​​

Exclusivity Private labeling allows you to offer something distinct to your customers. It is an excellent way to separate yourself from your competitors. With private branding, you can create your image and have your own marketing identity. 

​​​

Increased Revenue Private label brands offer higher profit margins compared to brand-named products. You control your markup and are directly involved in the growth and retail strategy of your products.

​​

Branding Private label branding lets you create your unique image, which promotes a stronger customer recognition. With Adrian Jules’ you are able to develop silhouettes, tailoring details, and labeling for your garments to differentiate within the marketplace.

​​​

Loyalty  Private label branding is a way to build customer loyalty. Your customers appreciate your products and are apart of an exclusive club who own your product.